As the festive season gets underway, and with the Indian economy set to see better days with the slashing of corporate rates and major tax reforms that should give a big boost to Make in India for the automobile industry, Tata Motors is implementing an aggressive sales strategy designed to bring back consumer footfalls into its showrooms.
The past month or so has seen Tata Motors unfurl a gaggle of updated offerings, all designed to bring the fizz back into its sales. On August 31, it launched the Harrier Dark Edition, followed by the 2019 Nexon Kraz on September 9 and a 5-year extended warranty package for the Harrier. Now, Tata has launched the Pro package for the Nexon, Harrier, Hexa, Tiago and Tigor, which is essentially an accessory bundle from Tata Motors Genuine Accessories, customised for each model.
The Pro package range starts at Rs 30,000 for the Tata Tiago, and includes a pop-up sunroof, magnetic sunshades, a rear armrest, mood lighting and a reverse camera with the display integrated into the rear-view mirror. The Pro package for the Tata Tigor costs the same amount of money and gets the same added goodies as the Tiago Pro, but instead of a reverse camera, the Tigor Pro gets a vehicle tracking system.
For the Tata Nexon, the Pro pack costs Rs 38,000, and in addition to the features seen on the Tigor Pro, it also gets an app-based tyre monitoring system and front parking sensors. At Rs 100,000, the Pro package for the Tata Hexa ditches the Nexon’s pop-up sunroof for an automatic sunroof, and also adds a smartphone holder. Wrapping things up is the Pro pack for the Tata Harrier, which costs Rs 110,000, and includes Harrier badging on the bonnet, a chrome finish for the humanity line and faux chrome exhaust tips, in addition to all the features available with the Hexa Pro pack.
It’s worth noting that Tata Motors recently introduced a sunroof as an official accessory for the Harrier, priced at Rs 95,100 (excluding installation charges).
To counter the sales slowdown, Tata Motors has been offering heavy discounts on its entire range, including the Harrier. The company also recently announced its future models will feature the what3words addressing system, which will enable drivers to enter a three-word address using voice or text, and then navigate to the accurate address within three metres of the destination location.
And on September 19, Tata Motors also took the covers off its new electric vehicle technology ‘Ziptron’. The first Tata EV to utilise this tech will be launched in India early in 2020.