Tata Motors launches Harrier Dark Edition at Rs 16.76 lakh

by Jaiveer Mehra 31 Aug 2019


Tata Motors has launched the much-talked-about Harrier Dark Edition, with prices starting at Rs 16.76 lakh for the top-spec XZ variant (ex-showroom, Delhi). This edition is priced identical to the recently launched Harrier Dual Tone.

The Dark Edition features an all-black exterior with a new Atlas Black exterior paint shade, darkened bits – such as the black-finished faux skid plates and grey headlamp inserts – and black finished 17-inch alloy wheels. The model also wears a special badge on the front fender with the word ‘#Dark’.

The cabin too is an all-black affair, with the faux-wood inserts on the dashboard replaced by a new ‘Blackstone Matrix’ insert. The interior trim bits, such as the Humanity line running across the dashboard, are now finished in gunmetal grey. In terms of upholstery, the Dark Edition gets black leatherette seats and door inserts (both have contrasting grey stitching) and a perforated black leather finish on the door handles. Equipment levels are on par with the XZ variant.

As with the standard Harrier, the Dark Edition is powered by the brand’s 2.0-litre Kryotec diesel engine that is good for 140hp and 350Nm of torque – it comes paired to a six-speed manual gearbox.

The Harrier will see more updates down the line – a more powerful 170hp BS VI-compliant model, an automatic gearbox option and a three-row seven-seater sibling are on their way.

According to Vivek Srivatsa, Head - Marketing, Passenger Vehicles Business Unit, Tata Motors said, “In line with our endeavour to take the style quotient of the Harrier even higher, we wanted to offer a product that would make heads turn. The colour black has always been desired amongst car buyers across the SUV segment. To meet these aspirations, we have launched the Harrier #Dark Edition in a completely new avatar with a compelling package of striking exteriors and inviting interiors with 14 design enhancements. We are confident our customers will appreciate the Harrier in this look.”

The brand recently announced the introduction of a sunroof as part of the official accessories list for the Tata Harrier.

Launched on January 23, 2019, the Tata Harrier crossed the 10,000-unit sales mark within six months of its launch. Till end-July, sales had clocked a total of 10,173 units.

 

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