Tata Motors ready to market Hispano

Tata Motors has recently completed the test marketing of its Hispano range of buses that will be positioned in the luxury bus segment of the market.

According to Ravi Pisharody, president – Commercial Vehicle Business Unit, Tata Motors, “The response from transport operators has been positive, with customers responding favourably to the overall comfort of the seats, air conditioning system and reduced cabin noise and vibration. They also appreciated the ride comfort and luggage space, which is best in class at 10 cubic metres.”

In 2008-09, the market for luxury interstate coaches was about 400-450 units. Tata Motors claims it has the capacity to produce as per demand from the market. It has already sold 50 buses to operators in a few states. Pisharody adds, “This is a top-end inter-city luxury coach, matching existing coaches in performance and features. It offers international quality, luxury, comfort and safety features at lower prices, due to higher indigenisation, as well as lower operating costs.” The Hispano buses are priced under Rs 60 lakh.

At present they are being assembled at the Automobile Corporation of Goa Ltd plant. Hispano builds the bus body and the chassis is being made locally. Tata Motors currently has a 21 percent equity stake in Hispano Carrocera SA.