Tata Motors expands Ace small CV range with XL models

by Kiran Bajad 11 Jul 2017

L-R: Ace XL, Ace Zip XL and Ace Mega XL.

Tata Motors which, in the recent past, has been under pressure from a hard-charging Mahindra & Mahindra, has expanded its Ace range of small CVs with three new XL range vehicles, all with a starting price of Rs 308,000 (ex-Mumbai).

Speaking on the trio of new models, RT Wasan, head - sales and marketing, commercial vehicles, Tata Motors, said, “Tata Motors understands customer requirements well and the new XL range emerges out of this in-depth knowledge and consumer insight. With the introduction of BS-IV complaint XL range of SCVs, we are offering a complete portfolio of last-mile delivery solutions and addressing emerging needs for safer, economical, and more reliable business transport solutions. With application-based offerings and benefits of being backed by a host of value added services under the Tata Motors Sampoorna Seva, we are geared to provide all our customers with a unique differentiator, for sustainable and profitable business solutions.” 

Speaking on the key attributes of the new XL range, Vinay Pathak, head - product line, SCVs, Tata Motors, said, “Designed and developed for enhancing customer experience and maximising revenues of the transport operators, the new BS-IV compliant XL range comes with 15 percent longer load carrying capacity and is built to offer best-in-class last mile transport solutions. The new XL range will carry more voluminous cargo and provide operators with superior performance, increased profitability due to more speed and load carrying capacity, low cost of ownership and improved style and increased driving comfort with new power steering. With the launch of the XL range, Ace Mega XL, Ace Zip XL and Ace XL, now there is an Ace for any kind of road and any kind of load.”

Tata Motors currently has over 1,600 service points and a workshop on average at every 62km. All the vehicles in the XL range will come with warranty of 2 years or 72,000km (whichever is earlier).