Tata Motors drives to Indonesia

Tata Motors has announced its entry into Indonesia, the largest Asean automobile market.The company has set up a wholly owned Jakarta-based subsidiary, PT Tata Motors Indonesia, and will foray into both passenger and CVs. Product launch is planned for 2013.

Ravi Pisharody, executive director (CVs), Tata Motors, said: “Our portfolio is globally benchmarked. We are confident that our vehicles will be a smart choice for the discerning customers of Indonesia. Based on customer feedback, we will progressively introduce relevant passenger and commercial vehicles, backed by appropriate distribution and service infrastructure.”

BiswadevSengupta, president director of PT Tata Motors Indonesia, said, “Our research shows that there is a large opportunity for Tata vehicles in Indonesia, with operating conditions and customer needs being very similar to those in India.”

Tata Motors is also considering establishing a manufacturing base in Indonesia.