Tata Motors’ 3-pronged CSR approach to combat Covid-19

Following the footsteps of parent company Tata Sons, Tata Motors, one of India’s leading automobile manufacturers has too adopted a strategy to contain the spread of Covid-19. The company announced its 3-pronged plan of action.

The company says the combat plan is focused on E3 directives, which includes - essential supplies provision, equipping people working on ground zero, and educating masses for containment and prevention.

Essential supplies provision
Tata Motors says it has organised for food supplies to migrants and stranded communities, urban slums, transit camps and villagers, drivers, co-drivers, mechanics, contractual and temporary workers, security personnel, across geographies in the country. Till now, the company says it has provided over 25,000 food packets (cooked meals) and over 5,000 grocery kits (ration) and is continuing its efforts to ensure health of the underprivileged communities.

In addition to this, the company has established two helpline numbers for temporary and contractual workmen for food related requests in Lucknow and is providing water to 19 police stations and traffic police in Pune.  Tata Motors partnered with Indian Oil Corporation to distribute food packets and personal protective kits to truck drivers visiting companies ‘Saarthi Aaram Kendra (SAK)’ located in Narsapura (near Bangalore) and Bawal (near Gurgaon) locations.

Equipping heroes on ground-zero
The OEM says it is supporting and assisting self-help groups to manufacture home-made certified masks and sanitizers to be distributed to hospitals, vendors, health-workers, police stations, army personnel, in communities around the company’s plants. Till date, the company has enabled the manufacturing of 17,000 home-made certified masks. It has also facilitated N95 masks, sanitizers, Personal Protective Equipment (PPE) kits that are being distributed to municipal hospitals. The company also conducted health check-ups and provided basic medication to over 500 stranded truck drivers and co-drivers in Belur, Dharwad.

Educating masses for containment and prevention
Tata Motors says it is also spreading education on good health practices by putting up banners and other related information material to spread awareness in slums and amongst low-income group communities. It is also leveraging its social media platforms to spread awareness about simple and easy precautionary measures one can adopt to stay unaffected and healthy.