Tata launches Nexon EV Prime
In a first, the company will offer software updates to existing customers for a limited period
Tata Motors has launched a new variant of its Nexon EV, the Nexon EV Prime that comes with a slew of features that includes multi-mode regen, automatic brake lamp activation on regen, cruise control, indirect tyre pressure monitoring system (iTPMS), and a charging timeout of 110 seconds.
In a statement, the company said it is extending these new features to over 22,000 existing Nexon EV owners, through a first-of-its-kind software update from Tata Motors. Tata Motors is offering the first software update to its existing customers, free of charge, from July 25, 2022 at its authorised service centres. This will be for a limited period. The company will also roll out an educative programme for customers soon.
According to Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility, “The Nexon EV has captured the imagination of the entire nation and has consistently led the way in the electric vehicle segment since its launch. It is the default choice for EV intenders with a market share of over 65 percent. With this software update to current owners we are setting new benchmark of what customers can expect as part of Tata EV ownership experience.”
Pricing of the Tata Nexon EV Prime range begins at Rs 14.99 lakh, ex-showroom.
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