Skoda Auto India has unveiled its new dealership facility in Ernakulam, in association with EVM Motors & Vehicles, which is designed in line with the new Corporate Identity and Design (CICD) of the OEM.
The new sales and service touchpoint was inaugurated by Zac Hollis, brand director, Skoda Auto India and Sabu Johny, dealer principal, EVM Motors & Vehicle. As part of the 'India 2.0' project, Skoda Auto India plans to increase its dealer network to 200 touchpoints, across 150 cities in the next three years.
With the dealership facility in Ernakulam, the OEM aims to further strengthen its position in Kerala and push forward its campaign of establishing a strong foothold in the southern markets of India.
The new showroom is located in Choornikkara, Aluva and spread across an area of 3,390 sqft and accommodates seven cars on display. The facility is manned by more than 50 trained personnel, with the dedicated service outlet located in South Kalamassery and spread across 53,350 sqft area, with 24 mechanical and body shop bays. EVM Motors & Vehicles can service around 6,000 Skoda vehicles per annum.
Commenting on the inauguration of the new facility, Zac Hollis said: “Skoda Auto India is fully focused to strengthen its presence in the southern markets of India. The new dealership promises to provide a world-class sales and service experience to our evolving customer base in Kerala. Our focus on evolving markets like Kerala is going to play an important role in our future growth strategy under the India 2.0 Project. We are confident that our partnership with EVM Motors & Vehicles will play an important role, in scaling up the brand, by offering our patrons an utmost peace of mind.”
Sabu Johny said: “We are delighted to partner with Skoda Auto India to introduce our newly designed dealership facility. The state-of-the-art sales infrastructure and optimised business processes will enable us to deliver an unmatched sales experience. The advancement of Skoda makes us more confident and committed to our valued customers.”
Skoda Auto India says it has revamped its entire dealer network with the highest priority given to functionality, clear orientation, and transparency, as per its new Corporate Identity and Design (CICD). The Czech brand has invested over Rs 120 crore, along with its dealer partners, which it claims is the largest rebranding campaign in its history in India.