Shell India launched its ‘Power of Partnerships’ campaign today, which aims to encourage industry collaboration and harness relationships to achieve operational efficiency.

The campaign is an extension of the energy major's campaign - ‘Together, Anything is Possible’ - the first global brand positioning for Shell B2B Lubricants, introduced last year, which introduced the concept of reducing ‘Total Cost of Ownership’ (TCO).

The company undertook a survey to understand the various factors to understand the expertise gap and lubricant issues that hamper adoption of Industry 4.0 among Indian manufacturers. The survey revealed around 46 percent respondents anticipating that the resulting savings could exceed Rs 3.3 crore.

It found that Indian construction companies have acknowledged the importance of proactive maintenance approach, but yet have failed to implement it. Furthermore, the lack of expertise, third-party support combined with under-resourced teams have hindered the widespread uptake of new technologies and effective lubrication practices.

Shell states that collaboration will be the key to unlocking progress and TCO could be reduced through optimised lubrication techniques. With the ‘Power of Partnerships’ campaign, it aims to help bridge the gap together with OEMs and industry experts, with its industry knowledge, people, expertise, and strong relationships to help deliver value to customers and support them in daily maintenance challenges.

Shell has also announced its mobile chat application called ‘LubeChat’ to help customers upskill their teams and provide the services they need to implement effective equipment lubrication.

Troy Chapman, vice president, global B2B and OEM lubricants, Shell lubricants said, “Shell lubricants has undertaken an extensive exercise to understand the current lubrication practices and core challenges that affect industrial operations. We are aligning our global outlook to reach out to our customers better and offer our people with the expertise to ensure that we can all progress together.”

Mansi Tripathy, country head, Shell Lubricants India said, “This sharing of expertise will become only more valuable to help companies navigate the changes that lie ahead. By working together with customers, we can help upgrade equipment lubrication practices, to help protect critical components against wear and guard against the build-up of efficiency-robbing deposits.”

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