SAP partners MapmyIndia to standardise and consolidate customer data

October 30, 2012: SAP India has announced its partnership with MapmyIndia, India’s leading provider of digital maps, navigation and location-based services. Now powered by the India Address Directory from MapmyIndia, the SAP Data Quality Solution will enable enterprises in India to cleanse, de-duplicate, standardise and consolidate data.

NASSCOM (National Association of Software and Services Companies) has forecast that the big data business in India will be worth as much as $1.2 billion (Rs 6,501 crore) within three years, a six-fold increase from current levels.

As businesses confront the challenges of managing massive volumes of data in real-time, ensuring high-quality information has emerged as one of the biggest inhibitors to providing trusted insights for effective business operations. Additionally, with customer data captured from multiple sources like ERP, CRM and external sources, it is critical to have access to accurate and current customer data to realise enriched business processes at reduced costs. The challenge gets magnified in India where names and addresses are diverse and non-standardised.

MapmyIndia’s extensive address directory covers over 10 million addresses across over 4,000 cities and 600,000 villages, and provide a definite match to almost all addresses in India. The India Address Directory will empower the SAP Data Quality Solution to verify precision of data, profile, cleanse and standardise enabling enterprise customers to manage customer records effectively having a direct impact on business operations and profit improvements.

“MapmyIndia’s India address directory provides extensive address information for the entire country including major cities and remote villages” said, Rohan Verma, director, MapmyIndia. “MapmyIndia updates this directory every six months and will enable the SAP Data Quality Solution to refer to this updated, comprehensive information to cleanse, de-duplicate and standardise the addresses, thereby offering precise and current data to Indian customers.”

“Industries like retail, manufacturing, utilities and financial services, which thrive on address data, are constantly seeking standardised and managed customer records,” said Maneesh Sharma, Head - Database & Technology, SAP India. “The SAP Data Quality Solution which now includes pan-India address coverage provided by MapmyIndia will enable enterprises across sectors to boost operational performance, cut costs and drive business growth.”