Royal Enfield announced the appointment of Yadvinder Singh Guleria as the Chief Commercial Officer (CCO). Guleria will be responsible for leading Royal Enfield’s business growth globally – across India and all international markets - and spearheading sales, marketing and aftermarket functions.

In his position, Guleria will report to B Govindarajan, Chief Executive Officer, Royal Enfield, and will be part of the company’s management team contributing to the strategic direction of the company and its global success.

Speaking on his appointment as CCO, B Govindarajan, CEO - Royal Enfield said, “He comes with extensive experience in the premium two-wheeler industry and has proven expertise in leading and driving business growth. At Royal Enfield, we are turning a new chapter in our global growth story. Our international markets have been performing extremely well, and we have invested greatly in growing our market and retail infrastructure and in people across key markets. Yadvinder’s experience will be valuable in channeling this team’s enthusiasm, and shaping future business growth for us.”

Earlier in June, Guleria stepped down as director for sales and marketing, Honda Motorcycle & Scooter India (HMSI). Guleria had been part of the Japanese two-wheeler company for over two decades since its inception in 1999.