New Pulsar to showcase latest Bajaj technology

With a view to tapping the overseas two-wheeler market, estimated at roughly four times the size of the Indian market, Bajaj Auto will launch the new-generation Pulsar with a technology “not seen in an any other bike in the world”. The company will showcase the technology in December. “It will be the next big step over DTSi”, says Rajiv Bajaj, managing director, Bajaj Auto. The all-new bike is slated for launch in 2012. The Pulsar completes a decade of its existence in November 2011.

Starting with the company’s flagship Pulsar brand, the technology will later be introduced in its siblings also. Bajaj Auto has a capex plan of Rs 500 crore for the period April 2011 to March 2013. The investment will include the development cost of the new technology. The company invested Rs 150 crore in FY ’11.

Bajaj Auto sold 684,671 bikes in the second quarter of this financial year as against 632,672 units in the previous quarter, an increase of 8 percent. In the export segment, 342,686 bikes were sold as against 250,822 units, up 37 percent.

The company’s profit after tax was Rs 790 crore in the second quarter as against Rs 682 in the year-earlier quarter, up 16 percent.