Nissan launches third season of student brand manager campaign
April 17: Nissan has launched the third season of the Nissan Student Brand Manager (NSBM) programme.
Launching the campaign, Jain said: “Nissan is serious about identifying and nurturing management talent to give students the right exposure in the field of marketing. Nissan’s Student Brand Manager 2012 is an opportunity for students to seek and stretch their capabilities through their association with the Nissan brand.”
The range of activities for NSBMs will vary from creating unique events from setting up test-drive days at their colleges to creating a buzz about brand Nissan in the student community. The campaign is open to second year management students in India, including the Eastern part of the country. Leading B-schools including IIM-Indore, Narsee Monjee Institute of Management Studies, IMT Ghaziabad, IIT-M, IIMS, DoMS, VIT, Institute of Management, Orissa, Birla School Of Management, Kolkata, and IIM-C are participating in this year’s campaign.
AKBAR MERCHANT
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