Nissan India today announced that it has appointed Sriram Padmanabhan as the vice-president – marketing for the Nissan and Datsun brand in the country.

According to the company, Padmanabhan comes with over two decades of international marketing experience with specific India business expertise in launching new products, building digital go-to-market competencies, establishing customer engagement, preparing dealer network for expansion and P&L ownership. He has also led diverse teams across Europe, Australia, China, Thailand, India while providing thought leadership to internal and external stakeholders.

Commenting on the announcement, Thomas Kuehl, president, Nissan India Operations, said: “As part of our strategy we are committed to focus on people development, product offensive and process excellence in India. Sriram brings in global marketing leadership and operational expertise and we are confident that he will lead and drive a holistic marketing strategy to accelerate our business growth in India.”

In this role, Padmanabhan will lead marketing strategies for Nissan and Datsun brands in India, with the aim of delivering long-term product portfolio, brand value and market share growth. He is also a member of the Management Committee at NMIPL, and will be based out of Gurgaon headquarters, and will report directly to Thomas Kuehl.