Less than a week into the launch of its latest for the Indian market, Nissan Motor India claims to have received well over 5,000 bookings for the all-new Nissan Magnite crossover – its make-or-break model in the country.
The compact crossover, which was launched on December 2 at a rather disruptive introductory price tag ranging between Rs 499,000 - 959,000 (ex-showroom India), has undercut its entire competition by a huge margin and is generating good consumer interest.
The company says it has received more than 50,000 inquiries for the product since the price announcement and with the introduction of its well-rounded digital retail platform – Nissan Virtual Showroom – claims having received almost 40 percent of the total vehicle bookings online so far. Nissan had also expanded its reach by opening 30 new service stations and 20 additional showrooms across the country before introducing the Magnite to take its total footprint to about 150 outlets.
The top two trims – XV and XV Premium – in both 1.0-litre, 72bhp petrol engine and 1.0-litre, 100bhp turbocharged petrol engine options are the ones to have garnered the maximum numbers, accounting for 60 percent of the total bookings received. While the 1.0-litre naturally-aspirated B4D engine is only offered with a five-speed manual transmission, the latter with the higher power output gets an additional CVT option as well. Nissan claims 30 percent of total customers have chosen for the Magnite with a CVT.
According to Rakesh Srivastava, MD, Nissan Motor India, “The all-new Nissan Magnite has received a phenomenal response from the Indian consumers. Increasing footfalls and substantial bookings of the crossover has strengthened our belief that the ‘Made-in-India, Made-for-the-world’ SUV will be a game-changing product for the discerning Indian customer. With an increased preference for the top variants, it is evident that customers are looking for a global SUV that is safe, stylish and feature-rich, yet delivering best-in-class value proposition.”