Nissan India ups its digital quotient through virtual showroom, expands dealer network too

by Autocar Pro News Desk , 27 Nov 2020


In the run-up to the launch of the new Nissan Magnite compact SUV on December 2, Nissan India says it has enhanced its customer-centric services with highly-trained channel partners, an end-to-end digital ecosystem and virtual showroom with vehicle configurator.

The Japanese carmaker is also expanding its dealer sales and service network with 30 new service stations and 20 new showrooms across the country.

“Nissan India’s focus is onto improving customers connectivity by providing a seamless journey through these company-owned platforms. We are adapting and adopting the changes in the marketplace to strengthen Nissan’s commitment to the Indian customer on product and service assurances,” said Sinan Ozkok, president, Nissan Motor India.

Digital drive
Nissan India has introduced an immersive and interactive product experience through a virtual showroom, configurator and a first-in-industry virtual test drive experience.

The company says the vehicle configurator provides a seamless exterior and interior experience of all grades, powertrain and feature combinations including ‘tech pack’, and also a first-in-industry virtual test-drive feature (of the new Magnite) that allows the customer to take a test drive from home on their personal device, with a virtual sales consultant

Nissan India has also introduced ‘Nissan Express Service’ to deliver quick and comprehensive service experience in just 90 minutes. Nissan will extend the service reach to its customers by conducting ‘Nissan Service Clinics’ in over 100 upcountry locations. Nissan customers will be ableto  book services and also check costs online through the Nissan Service Cost Calculator via Nissan Service Hub (website) or Nissan Connect, bringing utmost transparency to the process supported by Nissan’s 24/7 Roadside Assistance available in over 1,500 cities.

In view of the Covid-19 pandemic and the social distancing norm, the carmaker has initiated its ‘Convenience of Doorstep Service’ as well as ‘Pick-up & Drop-off’ services of Nissan cars to and from dealerships.

“With India gradually becoming a more strategic base for value-added services, Nissan’s new and improved initiatives will underscore our desire to give customers a hassle-free, safe, and satisfying sales and service process that is enhanced by a comprehensive digital ecosystem for discerning customers,” said Rakesh Srivastava, MD, Nissan Motor India.