New Mahindra Thar gets 15,000 bookings in 17 days, capacity to be ramped up

The indications of robust market demand were all there. On October 6 itself, within 4 days of its launch, the new Mahindra Thar had received over 9,000 bookings. Now, 17 days after launch, the company has announced that the vehicle has crossed the 15,000 bookings mark.

A sub-Rs 10 lakh starting price has helped the new Thar attract a whole new section of customers. Mahindra & Mahindra says that 57% of buyers of the new Thar are first-time car buyers and a significantly large share of all bookings are for the Automatic variants.

The 2020 Mahindra Thar’s price range starts at Rs 980,000 for the base AX petrol-manual and tops out at Rs 13.75 lakh for the fully-loaded LX diesel-automatic (all prices, ex-showroom).

Commenting on the new booking milestone, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd, “We are delighted with this overwhelming response received for the new Thar, having crossed 15,000 bookings as on date. What is particularly interesting is that there is an acceptance of the new Thar amongst a larger base of lifestyle seekers, beyond the traditional lovers of this iconic brand. Given this overwhelming response, we are substantially ramping up our capacity”.

Interest levels in Mahindra’s new-gen 4x4 have been high, even before it was unveiled, and the first unit of the 2020 Mahindra Thar was auctioned  for a staggering Rs 1.11 crore. The proceeds from the auction will go to the Swades Foundation to aid its COVID-19 relief and recovery programme.

2020 Mahindra Thar variants in demand
The new Mahindra Thar is available in two main trim levels – the lower-spec AX and top-spec LX. Despite the significantly lower prices of the AX versions, it’s the higher-spec versions of the 2020 Mahindra Thar that are witnessing greater interest, with buyers opting for the convertible soft-top roof and automatic gearbox options. It has previously been confirmed that deliveries of the new Mahindra Thar will commence on November 1, 2020.

2020 Mahindra Thar key details
The 2020 Mahindra Thar is based on a new ladder-frame chassis and comes with a choice of two new engines. There’s a 152hp, 2.0-litre 'mStallion' petrol, which gets a 6-speed manual gearbox as standard anda 6-speed automaticas an option.

The diesel engine for the new Thar is a 132hp, 2.2-litre mHawk unit, which is available with a 6-speed manual as well as a 6-speed torque converter automatic. Four-wheel-drive and a manual-shift transfer case are standard on all versions.

The new Mahindra Thar’s interior features a 7.0-inch touchscreen with Apple CarPlay and Android Auto, roof-mounted speakers, a colour multi-info display for the instrument cluster, steering-mounted controls and cruise control. Safety kit includes dual airbags, ABS with EBD, ISOFIX child-seat mounts, hill-start and descent assist, ESP with roll-over mitigation, and the new Thar also complies with upcoming pedestrian protection norms.

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