Nayara Energy to retail Shell Lubricants at its fuel station

Mumbai-based Nayara Energy (formerly Essar Oil) a integrated downstream energy company has inked a strategic partnership with energy major Shell. The partnership will allow customers access to Shell Lubricants’ products, including its premium range of Ultra engine oils at Nayara and Essar fuel stations. A privately held fuel retail company Nayara Energy operates an extensive network of over 5,900 fuel stations across the country. 

B Anand, CEO, Nayara Energy said: “The partnership of Nayara Energy and Shell Lubricants will leverage the combined strength of both brands to offer world-class products and services to cater to evolving needs of our customers across the country, while reinforcing Nayara Energy’s commitment to excellence across the value chain.’’

Stephan Beyeler, chief marketing officer, Nayara Energy said: “We are delighted to partner with Shell Lubricants to cater to the growing need of mobility and convenience in India. This partnership will enable Nayara Energy to elevate customer experience across our extensive network in India.”

Raman Ojha, country head, Shell Lubricants India said, “Our customers are always at the heart of all our efforts. Our partnership with Nayara Energy is a testimony to our shared principles and like-minded approach towards delivering maximum satisfaction, in line with the evolving needs of our consumers. With this partnership, we will also expand our presence in the lubricants market across India bringing our world-class technology, products and service offerings to a much larger number of consumers. There is great potential for further growth in the Indian market, especially in non-metro cities, which we intend to service through this partnership.”

Since October 1, 2020, Nayara Energy is launching new retail outlets with Nayara brand and has already unveiled over 200 new Nayara fuel stations in the country.