MyTVS debuts in Andhra Pradesh

TV Sundram Iyengar & Sons has launched MyTVS, its customer-centric business, in Hyderabad marking its debut in Andhra Pradesh. R Dinesh, executive director, inaugurated the operations of its first quality used car and collision repair services.

MyTVS is an independent, multi-brand aftermarket integrated car services brand that reaches out to satisfy every service need of a car owner. The company stated that this entry into Andhra Pradesh is a strategic move to enhance its presence across the country. Other services such as all-car service and 24x7 emergency services will follow suit. MyTVS will also bring insurance, claims coordination, used car finance, total service annual maintenance contract and car overdraft schemes in stages.

Dinesh said that the company has been consistently demonstrating a true commitment to best-in-class service. It has a strong focus on continually improving the capabilities and the knowhow of its executives and mechanics as they play an important role in building customer loyalty.

R Srivatchan, president, said: “With increased purchasing power, the market for cars and other related services are in demand. Every car owner needs a reliable player to maintain his cars and meet duly with his requirements. “We believe that with our technical expertise and customer-friendly approach, we will provide the customers a true benchmark service with the back up of TVS trust and long-lasting benefits”.

Launched in 2003, MyTVS is a successful brand in Tamil Nadu and Kerala and delivers its services through 365 authorised outlets/associate tie-ups. With over 100,000 car services and 4,000 car sales in the pre-owned car segment per year, it has emerged as a strong player in the organised sector setting standards for an independent service network.