MG Motor India aims to strengthen its connection with GenZ and GenAlpha and provide an immersive experience, including eCommerce.
In a bid to make its business future ready, MG Motor India announced its vision of MGverse, a Metaverse platform. It will provide an immersive experience to its customers and stakeholders through multiple arenas.
MGverse will act as a universe that combines multiple virtual spaces into a single platform. With this, the brand aims to bring MG fans, customers, partners, and employees together to work, play, engage, collaborate, co-create, socialise and shop.
Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “Digital technologies have advanced faster than any other innovation in human history. MGverse is a step forward where users can interact with visualised data, just like in the real world. At MG, we strive to provide our customers with immersive experiences at every touchpoint. MGverse is our vision for creating our Metaverse, in which we and our partners will constantly explore, innovate, improvise, and develop new solutions to consistently enhance the customer experience in the future.”
He further added, “This initiative will help us further strengthen our relationship with GenZ and Gen Alpha. With MGverse, we will build upon our virtual customer experience content to familiarize the future generation with innovative brand experiences.”
For customers to explore their creativity in the MGverse, the brand will provide five different experience centers-
-Explore & Creator's Center: This will enable the user to personalise, accessorize and build their favourite MG vehicle in the Metaverse. It will also allow customers to take a virtual test drive in the cities and streets of their preference.
-NFT Gallery: This will allow users to witness MG’s collections on display and enable them to collaborate & co-create, list, and transact NFTs on the platform.
-MG Car Club: The members of MGCC will get one more avenue to connect, engage and celebrate togetherness through members-only events and concerts.
-Gaming Arena: The user will get a chance to experience MG's racing history.
-MG Knowledge Centre: It will provide opportunities to employees and partners for upskilling and attending virtual training sessions, conferences, meetings.
The platform will be accessible on mobile as well as other web browsers to engage GenZ and GenAlpha. MG intends to make similar experiences available for VR (Virtual Reality) headsets, allowing a more captivating and realistic experience at home and in dealerships. The platform will be executed in phases, with the first phase being implemented during the coming festive season.
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