MG Motor India launches MGverse

MG Motor India aims to strengthen its connection with GenZ and GenAlpha and provide an immersive experience, including eCommerce.

Autocar Professional BureauBy Autocar Professional Bureau calendar 06 Jun 2022 Views icon7150 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
MG Motor India launches MGverse

In a bid to make its business future ready, MG Motor India announced its vision of MGverse, a Metaverse platform. It will provide an immersive experience to its customers and stakeholders through multiple arenas.
 
MGverse will act as a universe that combines multiple virtual spaces into a single platform. With this, the brand aims to bring MG fans, customers, partners, and employees together to work, play, engage, collaborate, co-create, socialise and shop.
 
Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “Digital technologies have advanced faster than any other innovation in human history. MGverse is a step forward where users can interact with visualised data, just like in the real world. At MG, we strive to provide our customers with immersive experiences at every touchpoint. MGverse is our vision for creating our Metaverse, in which we and our partners will constantly explore, innovate, improvise, and develop new solutions to consistently enhance the customer experience in the future.”
 
He further added, “This initiative will help us further strengthen our relationship with GenZ and Gen Alpha. With MGverse, we will build upon our virtual customer experience content to familiarize the future generation with innovative brand experiences.”
 
For customers to explore their creativity in the MGverse, the brand will provide five different experience centers-  
 
-Explore & Creator's Center: This will enable the user to personalise, accessorize and build their favourite MG vehicle in the Metaverse. It will also allow customers to take a virtual test drive in the cities and streets of their preference.

-NFT Gallery: This will allow users to witness MG’s collections on display and enable them to collaborate & co-create, list, and transact NFTs on the platform.

-MG Car Club: The members of MGCC will get one more avenue to connect, engage and celebrate togetherness through members-only events and concerts.

-Gaming Arena: The user will get a chance to experience MG's racing history.

-MG Knowledge Centre: It will provide opportunities to employees and partners for upskilling and attending virtual training sessions, conferences, meetings.
 
The platform will be accessible on mobile as well as other web browsers to engage GenZ and GenAlpha. MG intends to make similar experiences available for VR (Virtual Reality) headsets, allowing a more captivating and realistic experience at home and in dealerships. The platform will be executed in phases, with the first phase being implemented during the coming festive season.

RELATED ARTICLES
JSW MG Motor India confident of selling 1,000 M9 electric MPVs in first year

auther Autocar Professional Bureau calendar11 Jul 2025

The 5.2-metre-long, seven-seater luxury electric MPV, which will be locally assembled at the Halol plant in Gujarat, wil...

Modern Automotives targets 25% CAGR in forged components by FY2031, diversifies into e-3Ws

auther Autocar Professional Bureau calendar05 Jul 2025

The Tier-1 component supplier of forged components such as connecting rods, crankshafts, tie-rods, and fork bridges to l...

VinFast’s second plant in Vietnam goes on stream ahead of India factory

auther Autocar Professional Bureau calendar30 Jun 2025

Vietnamese EV maker’s second plant in its home market, which has a 200,000 EVs-per-annum capacity, will focus on produci...