Merck launches Meoxal Taklamakan Gold pigment for automotive applications in India

Mumbai, September 19, 2013: : Merck, which is among the world’s leading suppliers of effect pigments, has launched its new Meoxal Taklamakan Gold pigment in the Indian market. It follows Meoxal Wahiba Orange as the second effect pigment in the new Meoxal range to be launched in India. Developed for automotive coatings, the company says Meoxal Taklamakan Gold combines unique effects with superb performance, thereby also fulfilling the requirements of plastic coatings and other demanding applications.

Named after the Chinese Taklamakan Desert, the world's second-largest desert, this pigment with its rich, brilliant gold tone and glittery finish, reflects the myriad colour plays of shifting sand dunes.

Like all pigments in the new product series, Meoxal Taklamakan Gold has a specially treated surface. With Carbitol and Weather Treatment, it is suitable for high-performance applications. Merck says using the new pigment in waterborne coating systems is straightforward because no additional passivation is needed.

The highlights of the new pigment include versatile combination possibilities with other absorption and effect pigments, optimised particle size distribution for coating applications and longevity.

Speaking about the new product, Siddhartha Sengupta, regional sales director, Asia (Decoratives), said: “With the tremendous response received for the Meoxal Wahiba Orange, we continue to support our customers in the development of new and innovative coatings. With the launch of Meoxal Taklamakan in India, we are setting yet another milestone in pigment technology and are confident that it will be well received by the auto and plastic coatings industry.”