After launching its 'Merc from Home' digital car buying initiative, German luxury marque Mercedes-Benz India today announced lucrative finance schemes for its prospective customers in the country.
The company which saw its Q1 sales record a sharp drop of 38.6 percent from 3,885 units last year to 2,386 units between January and March 2020 due to the long-prevalent economic slowdown which has now gotten adverse by the coronavirus pandemic, is looking to stimulate demand in the market.
Under its 'Wishbox 2.0' campaign, Mercedes-Benz India is offering some innovative limited-period finance solutions, aimed at enhancing the buyer sentiment in the luxury car segment.
Some of the key highlights of the package include:
- A new 10-year loan tenure, with refinance or buy-back options after 5 years
- Lowest EMI of Rs 1,499 per lakh
- 3-month EMI waiver for standard loan of 3/4/5 years and agility
- Drive more, pay less option - smaller EMI amount for first six months, returning to regular amount from the seventh month onward
The company says that these financial schemes are valid only on the Mercedes-Benz C-Class and E-Class sedans and the GLC SUV.
According to Martin Schwenk, MD and CEO, Mercedes-Benz India, “Customer-centricity has been central to all our market strategies and at Mercedes-Benz we have developed a deep understanding of the luxury car market and that of our customers. As the markets across the country starts reopening and operations begin in a graded manner, we are introducing ‘Wishbox 2.0’ - a host of customised and highly flexible financial solutions, aimed at reinstalling customer confidence and empowering them to buy their Mercedes."
"Wishbox 2.0 is highly flexible and we are confident will instill customer confidence by offsetting some of their financial commitments. These smart financing solutions are one-of-its kind and are our own way of supporting our customers’ investments and addressing the prevalent market challenges. We are confident that the campaign will find value among the customers and create some positivity in the market continuing its success story from 2019," Schwenk added.