Mercedes-Benz launches new service initiative, opens its largest service facility in N India

Gurgaon, October 18, 2013: In a bid to strengthen its service side of the business, Mercedes-Benz India has launched its ‘My Mercedes’ initiative to give a fillip to its Cost of Ownership programmes. According to the luxury carmaker, ‘My Mercedes’ combines some of the industry’s best initiatives and service products which aim at enhancing the overall customers’ ownership experience while maintaining minimal cost of ownership. The host of initiatives include: A convenient online service booking: This enables a service booking even through smartphones and tablets using scanned QR codes.

National Remote Diagnostic Centre: This is a unique concept where Mercedes-Benz technical experts in Pune assist technicians from any location in vehicle diagnosis with the aid of technology, taking control of the diagnosis unit through remote access

Star Care: 3 years warranty as standard.

Largest service facility: The T&T Motors Gurgaon workshop is MBIL’s largest service facility in North India and is spread across 62,000 square feet, has 28 dedicated bays and the capability to service 15,000 cars a year.

24x7 On-Road Assistance: This facility for three years after vehicle purchase as standard.

B-class service vehicles: 20 new B-class service vehicles equipped with specialised tools for enforced On-Road Assistance launched across India.

Commenting on the new initiative, Eberhard Kern, MD and CEO of Mercedes-Benz India, said: “Mercedes-Benz India is committed to a superlative service and aftersales programmes to provide our valued customers a fascinating experience of owning the ‘Three Pointed Star’. The ‘My Mercedes’ program comprises initiatives introduced for the first time in India, making luxury car ownership experience a delightful one with the best cost of ownership programmes.”

Kern further elaborated, “Premium aftersales service is the key differentiator while investing on a luxury vehicle. Our focus on network expansion will continue in line with our ‘Year of Offensive’ strategy for 2013, and our service centres will help us reach even closer to our customers. The new state-of-the-art service facility of T&T Motors has been designed and created to provide similar fascinating ‘Mercedes-Benz experience’ for the customers. In 2013, our team aims to service/repair more than 100,000 Mercedes-Benz cars across India.”

Mercedes-Benz India also inaugurated its largest state-of-the-art workshop in North India at T&T Motors Gurgaon. The service facility was inaugurated by Eberhard Kern, MD and CEO, Mercedes-Benz India, Devdutta Chandavarkar, vice-president, aftersales, Mercedes-Benz India and Vidur Talwar, managing director, T&T Motors.

The latest T&T motors service facility, set up over 18 months, is now MBIL’s largest service station in Northern India. It will be accessible to customers from Delhi, NCR and Haryana. According to Vidur Talwar, MD, T&T Motors, “Luxury car purchase is undergoing transformation in India. The customer today is mature and demands top-notch servicing standard. This service facility of T&T Motors is yet another step towards our endeavour to provide customers an unparalleled servicing standard that reflects Mercedes-Benz’s philosophy of Best or Nothing. T&T Motors’ strength has been in constant investing in three key areas of infrastructure, technology and human skills. This brand new service facility is an embodiment of this strength”.

The T&T service facility will provide round the clock support in service, general repairs, body repairs, paint job, wheel alignment, wheel balancing, tyre change, car wash and polishing, among other servicing requirements.

Photograph (L-R) top: Devdutta Chandavarkar,VP (aftersales), MBIL, Eberhard Kern, MD & CEO, MBIL, Vidur Talwar, MD, T&T Motors, and Rohan Talwar, executive director, T&T Motors.