Mercedes-Benz India opens dealership in Rajkot, its first in the Saurashtra region

Rajkot, September 6, 2013: Mercedes-Benz India has inaugurated a state-of-the-art dealership in the burgeoning market of Rajkot. Benchmark Cars Rajkot, which is located on Gondal Road, is spread over 21,000 square feet. The new facility was inaugurated by Eberhard Kern, MD and CEO, Mercedes-Benz India and Sanjay Thakker, chairman and managing director, Benchmark Cars Rajkot.

Speaking at the inauguration, Eberhard Kern said: “Rajkot is a city on the move with immense potential to grow and it has an upwardly mobile customer base that is developing the market for luxury cars. The demand for Mercedes-Benz cars in Gujarat, Rajkot and surrounding markets in specific, has been encouraging. It was important for Mercedes-Benz to start operations in this market. This is the fourth dealership that has been set up by our partner Benchmark Cars in Gujarat and the sixth one in the country, and we see our partnership growing stronger. With top-class infrastructure in place, we are sure that Benchmark Cars Rajkot will be able to tap the potential of this emerging market.”

He added, “2013 has been a very good year for Mercedes-Benz India as we have aggressively launched new products, expanded to new markets and we are confident of maintaining our strong performance for the remaining year. We aim to do sustainable profitable business in India and are here in this market as part of our long-term strategy for India. It is emerging markets like Rajkot that strengthens our belief in the India growth story even more.”

Benchmark Cars Rajkot facility has a modern service centre at Benchmark Cars which is equipped with six bays and a capacity of servicing around six cars a day.

Sanjay Thakker, CMD, Benchmark Cars Rajkot, said: “It is a very proud moment for us to set up our sixth dealership with Mercedes-Benz India, and the fourth in Gujarat. Benchmark Cars Rajkot is the largest car showroom in the Saurashtra region and also the first one from any luxury car maker in this important market. Our relationship with Mercedes-Benz has been very fruitful and has seen a lot of success. This dealership will display the complete range of Mercedes-Benz cars.”