Mercedes-Benz India appoints Lance Bennett as Vice-President, Sales and Marketing

Lance Bennett, currently a director with Mercedes-Benz New Zealand, will take over from Santosh Iyer, who has been elevated as the Managing Director and CEO of India’s luxury car market leader.

Autocar Pro News Desk By Autocar Pro News Desk calendar 21 Nov 2022 Views icon4160 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Mercedes-Benz India appoints Lance Bennett as Vice-President, Sales and Marketing

Mercedes-Benz India today, has announced an organisational change in its Sales & Marketing function effective from February 1, 2023. Lance Bennett, currently associated as the General Manager and Company Director, Mercedes-Benz New Zealand, responsible for Sales, Marketing and Aftersales Support for Passenger Cars, has been appointed as the Vice-President – Sales and Marketing, Mercedes-Benz India.

Bennett succeeds Santosh Iyer who, on August 29, 2022, was elevated as the Managing Director & CEO of Mercedes-Benz India, effective January 1, 2023.

Announcing the organisational change, Martin Schwenk, MD and CEO, Mercedes-Benz India commented, “We are excited to welcome Lance Bennett to Mercedes-Benz India. Lance has successfully grown the Mercedes-AMG business in New Zealand and has rich experience across finance, sales, operations and product management functions. He oversaw the implementation of ‘Retail of the Future’ in New Zealand. We are confident that Lance with his international market experience and proven record of driving customer excellence, will continue the growth momentum of Mercedes-Benz in India. I thank both Santosh and Lance for their invaluable contribution to the brand in respective markets and wish them the very best for their new roles.”

At Mercedes-Benz New Zealand, Bennett accomplished outstanding success in growing Mercedes-AMG high-performance vehicle range. He also launched the Mercedes-EQ range of vehicles, growing the segment significantly in New Zealand over the last two years.

During 2021-22, Bennett also oversaw the implementation of Mercedes-Benz’s Direct-to-Consumer business model, which focuses on providing an exceptional customer experience via transparent pricing, access to a national stock pool of vehicles, and offering the capability to purchase vehicles online. This new business model, just like in India, has redefined the way luxury vehicles are purchased in New Zealand.

Bennett began his career with Mercedes-Benz New Zealand in 2005 as a management accountant. He has held several senior positions within the automotive industry, spanning Finance, Sales, Operations and Product Management, including postings in the USA, Australia and New Zealand. He re-joined Mercedes-Benz New Zealand in 2019 as its Chief Financial Officer, moving into the position of General Manager and Company Director in the same year.

Lance Bennett, who is an avid traveler and likes exploring the outdoors with his family, is an automobile enthusiast with a passion for both classic Mercedes-Benz cars and is excited by the future transition to e-mobility. He owns a CLK 55 AMG, which he enjoys driving and working on in the weekends.   

ALSO READ: Mercedes-Benz India’s sales jump 28% to 11,469 units in January-September 2022

 

 

RELATED ARTICLES
Jio Things and MediaTek launch localised smart digital cluster and module for two-wheelers

auther Autocar Pro News Desk calendar25 Jul 2024

MediaTek MT8766 and MT8768 to combine with Jio Things two-wheeler module, Avni OS and Jio Automotive App Suite for seaml...

Norton Motorcycles to ‘Make in India’ from 2025

auther Autocar Pro News Desk calendar22 Jul 2024

TVS-owned British brand, which plans to launch six all-new motorcycles over the next three years and produce them at its...

Curvv will not be a niche product: Tata Motors’ Vivek Srivatsa

auther Autocar Pro News Desk calendar20 Jul 2024

Despite the coupé-SUV body style, Tata Passenger Electric Mobility's chief commercial officer Vivek Srivatsa believes th...