CY2022's first nine-month sales have already surpassed CY2021's 11,242 units.
Mercedes-Benz India, the luxury car market leader, has announced cumulative sales of 11,469 units in the first nine months (January-September) of CY2022. This constitutes strong 28% year-on-year growth (January-September 2021: 8,958 units). What’s more, this total has already surpassed the company’s total CY2021’s 11,242 units, which was 42.5% YoY growth over CY2020.
According to the company, the strong sales growth, despite supply shortages, is buoyed by a young product portfolio, resurgent customer sentiment scaling up businesses and the ongoing festive period. The strong sales performance breached the pre-pandemic momentum and underpins the growing customer aspiration and preference for a Mercedes-Benz car in core markets. This demand is sustained with a stable economy, strong market outlook and resilient businesses across sectors.
Commenting on the January-September 2022 performance, Martin Schwenk, Managing Director and CEO, Mercedes-Benz India said, “Our sales performance is a combination of our attractive product portfolio, bullish customer sentiments and the ongoing festive season. The ‘Made-in-India EQS’ is receiving an overwhelming response from customers, and we already have over 300 confirmed bookings for the luxury EV. We also have a robust order bank across all models and our focus remains to deliver these cars to our customers, on time. We are confident of maintaining the sales momentum in the coming months with newer products and service offerings in the pipeline.”
Schwenk added, “Our sales are at pre-pandemic level, having crossed CY2021 sales numbers in the first nine months this year. The current market momentum gives us the confidence for striving to achieve our highest sales ever. However, it also remains our endeavour to produce as many cars as possible to cater to the growing demand, amidst the current supply constraints.”
LWB E-Class remains best-selling model, big demand for GLE, GLS
Of its expansive portfolio, the LWB E-Class sedan continues to remain the single highest-selling model for Mercedes-Benz India in the January-September 2022 period. The GLE and GLS luxury SUVs set new sales record in Q3 (July-September 2022) with them accounting for 30% of the company’s Q3 2022 sales volume. And the GLS notched its highest volumes in September 2022.
Meanwhile, high demand for top-end vehicles continues with the GLS Maybach 600, Maybach S-Class, S-Class along with AMGs witnessing high customer demand.
Also, the first customer deliveries of the made-in-India EQS 580, which rolled out from the assembly line at the Pune plant last month, have started and new bookings will be delivered by early 2023. Mercedes-Benz India has confirmed that over 300 EQS 580s have been booked.
Mercedes-Benz India, which is leading the Indian luxury car market for the seventh year in a row, will be introducing the EQB luxury EV in Q4 2022. Given that at the end of September 2022, the company has an order bank of over 7,000 units it is clear that CY2022 is set to be a record year.
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