January 21, 2013: Mercedes-Benz India inaugurated India’s largest luxury car showroom, at South Delhi with an investment of Rs 70 crore. Opened by T&T Motors, it is spread over 60,000 square feet, it also marks its 15th anniversary as a Mercedes-Benz dealer. Located in the Delhi NCR at Mathura Road, the dealership is well connected to the upmarket areas of the city.

The flagship store has been conceptualised and created to provide a fascinating ‘Mercedes-Benz experience’ to the customers. The facilities at the new store include an exclusive plush customer lounge, Café-Mercedes, along with the display of the full range of the Mercedes-Benz cars, including performance cars and the powerful AMG range of cars. The store has a team of 90 qualified staffers who will attend to the requirements of the customers and facilitate the vehicle purchase experience. The store also has an exclusive facility dedicated to Mercedes-Benz’s pre-owned car business, Proven Exclusivity.



Eberhard Kern, managing director and CEO, Mercedes-Benz India, said: “The inauguration of the Flagship Store personifies brand Mercedes. This flagship store is the largest luxury car showroom in India today, and underlines our passion and deep commitment in giving the ‘best or nothing’ experience to the customers.”



Mercedes-Benz India has so far invested over Rs 550 crore through its dealer partners. The luxury carmaker inaugurated six new touchpoints in Tier 2 and Tier 3 cities in 2012.

SHOBHA MATHUR