Maxxis Tyres opens plant in Sanand, targets 15% market share by 2023

Maxxis Rubber India, a subsidiary of Maxxis Group, claimed to be the largest two-wheeler tyre manufacturer in the world, today inaugurated its first manufacturing facility in Sanand, Gujarat. The plant was inaugurated by Vijaybhai Rupani, chief minister of Gujarat, in the presence of  Tsai-Jen Lo, chairman, Maxxis Group; Cheng-Yao Liao, president, Maxxis India and  Jia-Ciao Liou (Gary), spokesperson, Maxxis India.

The plant with an investment of over $400 million (Rs 2,640 crore), is spread across a 106 acres. The facility is currently dedicated to manufacture of two-wheeler tyres and tubes and will have a manufacturing capacity of 20,000 tyres and 40,000 tubes per day. The company says it is targeting a market share of at least 15 percent of India’s tyre market within five years. Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind Co, the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world.

India market as a global growth driver
According to Cheng-Yao Liao, president, Maxxis India, Maxxis Global is targeting to become one of the top five tyre manufacturers in the world by 2026 and the India market will play a vital role in their growth.

“We are fully committed to the government’s Make In India initiative and our intent is to Make In India for the world. We monitored the market for over two decades and then devised the strategy for entering India. The manufacturing plant in Sanand is only the first step of Maxxis’ full range appearance in the country,” he added.

Maxxis currently serves as an OEM tyre supplier to Honda Motorcycle & Scooter India, Maruti Suzuki India, Mahindra & Mahindra, Tata Motors and FCA India (Jeep) in India. Apart from catering to the domestic tyre market, the product portfolio from the facility will be exported to South Asia, and will further expand to Africa and Middle East countries in the coming years.

The production from the first phase of the facility began in August 2017. Maxxis has been selected as the original equipment tyre supplier to India’s best-selling scooter model – the Honda Activa – since 2015.

Jia-Ciao Liou, spokesperson, Maxxis India, said the Sanand facility, which is an integrated manufacturing plant, has all facilities from mixing to tyre building and curing, all under one roof. “With a rich global experience of over 50 years, Maxxis utilises the most advanced manufacturing equipment and engineering facilities in the industry. We are committed to delivering the same world-class quality products and services that customers in India expect and deserve,” he said.

“The plant currently employs a workforce of 600 people and we are working to extend our manpower to 2,000 within a span of five years”, he added.

The Sanand facility has an efficient Effluent Treatment Plant (ETP) and Sewage Treatment Plant (STP) that gives the plant the status of a ‘Zero Liquid Discharge’ facility. 

Maxxis’s global product portfolio includes tyres for passenger cars, two-wheelers, light trucks, trucks, buses, ATVs and agricultural and industrial vehicles. Globally, the Maxxis Group has a presence across six continents with 21 manufacturing plants and five R&D Centres worldwide, and supplies its diversified tyre products to 180 countries.