Maxxis India, a subsiary of the Maxxis Group, the world’s largest two-wheeler tyre manufacturer, has announced OEM association with Hero MotoCorp, the world’s largest two-wheeler company.
In line with the supply mandate, Maxxis is to supply 90/100-10 M6000 53J front and rear tyres for Hero MotoCorp scooters. According to Maxxis, the M6000 has been designed to provide extra strength and safety to scooters, claiming that “the specifically designed rubber formula on tread provides great grip and traction and the computer-assisted-optimised pattern aids in maximum rubber contact under wet road conditions.” The first consignment has already been rolled out of the company’s state-of-the-art manufacturing facility in Sanand, Gujarat.
Commenting on the Hero MotoCorp association, Chun-Hsuan Liu, Plant Head, Maxxis India, said, “This is indeed a great moment for us as we continue on fulfilling our India growth targets. It is a big step towards realising our vision of capturing 15 percent of India’s two-wheeler tyre market by 2023. It demonstrates our technological prowess and the ability to offer high-quality products. This association will be pivotal to our overall growth and help us achieve our target to triple our production volume in FY2019.”
“Maxxis has set high standards in providing benchmarked product quality and customer service, globally and India is no exception. The Sanand facility is equipped with technologies of the future that enable us to produce world-class quality products,” added Liu.
Hero business to power Maxxis’ growth
For Maxxis India, this latest OEM business comes as another shot in the arm and will help fuel the company’s aggressive growth in the Indian market. India is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufacturers in the world by 2026. As is known, since 2015, Maxxis Rubber India has been the OE tyre supplier to India’s best-selling scooter, the Honda Activa.
Maxxis India aims to capture market share of at least 15 percent of India’s two-wheeler tyre market by 2023. In the near future, apart from catering to the domestic tyre market, the Sanand plant will also cater to exports to South Asia and will further expand to Africa and Middle East countries. The company also plans to set up an additional five plants in India, which will also cater to the four-wheeler tyre market.
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind Co, the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has a presence in 6 continents with 21 manufacturing plants and 5 R&D centres worldwide, serving customers across 180 countries.
Maxxis India, which set up its first manufacturing facility in Sanand, Gujarat in 2015, has a production capacity of around 20,000 tyres and 40,000 tubes per day. Maxxis currently serves as an OEM tyre supplier to Honda Motorcycle & Scooter India, Maruti Suzuki India, Mahindra & Mahindra, Tata Motors and Jeep in India.
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