Maruti Suzuki India, the country’s largest carmaker, which launched the premium Nexa premium retail network five years ago, has crossed has sold over a million vehicles. The company had launched the Nexa brand on July 23, 2015. At present, Nexa has over 370 showrooms across 200+ cities, and is the third largest retail automobile brand (in terms of volume).
According to Shashank Srivastava, ED – Marketing and Sales, Maruti Suzuki India said, “Nexa marks the first initiative by an automobile company in India to go beyond selling cars and create a new format of retail experience for its customer. In these 5 years, Nexa, with its diverse range of products, intelligent brand associations and unique customer experiences has delighted over 1.1 million customers. Nexa is the third largest retail automobile retail channel in India.”
“With Nexa, we are able to attract modern urban Indian consumer to Maruti Suzuki portfolio," he added.
According to Maruti Suzuki India, nearly half of Nexa customers are under 35 years and are technologically savvy. As part of innovation and using technology for its brand philosophy, Nexa launched Augmented Reality (AR). This platform allowed customers to effectively and efficiently explore products in a digitalised format. The OEM says Nexa range offers best-in-class technologies such as Smart Hybrid, Suzuki Connect, Smartplay Infotainment System, Nexa Safety Shield to its customers.
Read more: Nexa range accounts for 18 percent of Maruti Suzuki’s 2019 sales