Mahindra’s upgraded Verito Executive edition targets corporates

Mumbai, January 22, 2013: Mahindra & Mahindra (M&M) has launched the Verito Executive edition, a premium variant of its sole saloon model targeted at corporate executives, professionals and businessmen.

Priced at Rs 7.75 lakh (ex-showroom Delhi), the car gets premium interior and exterior features, touch- screen navigation unit, an entertainment system with integrated Bluetooth, alloy wheels and body decals.

In addition to these features, the Verito Executive edition retains all the features of the New Look Verito, which was launched in July 2012. The car has two engine options: the Renault 1.5-litre DCi diesel engine and Renault 1.6-litre MPFi petrol engine. On the safety front, the latest Verito is equipped with driver airbag, ABS with EBD, anti-theft engine immobilizer and crumple zones.

Speaking at the launch, Pravin Shah, chief executive, Automotive Division, M&M (pictured), said: “Together with the proposition of space and mileage which the Verito is already known for, this new edition will provide premium interior and exterior features to our customers.”

The Verito sold 16,448 units in calendar year 2012,