Mahindra Group unveils new visual identity

The Mahindra Group has unveiled a new visual identity – a new word mark – which will be reflected across all its businesses globally. “The Mahindra Group has grown exponentially over the past decade, with businesses covering a wide range of industries. Hence, we felt the need to refresh our visual identity,” said Anand Mahindra, chairman, Mahindra Group.

“We also had to ensure that it would have universal appeal across consumer and business segments in urban and rural areas, as well as overseas. We have tried to create a modern futuristic feel, while retaining the dependability, reliability and warmth associated with the Mahindra brand,” said S P Shukla, president – Group Strategy and Chief Brand Officer, Mahindra Group.

In the automotive space, Mahindra & Mahindra has said it will increase capacities for the XUV500, Quanto and the Rexton. While capacity for the Quanto has been upped to 3,500 units, those of the XUV500 and Rexton have been increased to 4,500 units and 500 units per month respectively. This has been done to reduce waiting periods for all these vehicles. In addition, the bookings for these brands have been opened across more locations. The Quanto has got bookings of over 12,000 units while deliveries for the XUV500 are on schedule, says M&M. It also said that Rexton, launched in mid-October, has over 1,500 bookings across nine cities.

Photograph: Anand Mahindra, chairman, Mahindra Group and S P Shukla, president – Group Strategy and Chief Brand Officer, Mahindra Group, unveil the new visual identity of the Mahindra Group which will be reflected across all its businesses globally.