Mahindra launches new Bolero Maxx Pik-Up City 3000 at Rs 768,000

Mahindra & Mahindra, the market leader in India’s Light Commercial Vehicle (2 to 3.5 ton category), has further upped the ante in the pickup market. The company, which has a 60% market share in Q1 FY2023 in this vehicle category, today launched the Bolero MaXX Pik-Up City 3000 targeted at the transport and logistics segments and modern-day businesses. The vehicle has an introductory price of Rs 768,000 onwards (ex-showroom), available with a down payment of Rs 25,000.

This latest pickup from Mahindra has the company’s advanced connected technology – iMaXX telematics solution – designed to enable effective vehicle management and maximising business productivity. Segment-leading comfort and safety features provide driver convenience on longer routes. Design highlights include a new front grille, new headlamps, and a premium new dashboard with a digital cluster.

Veejay Nakra, President, Automotive Division, M&M, said, “At Mahindra, we constantly strive to influence customers’ life positively and enable them to earn more and prosper. The all-new Bolero MaXX Pik-Up is a futuristic brand loaded with many category-first features such as the advanced iMAXX technology, turn safe lights, height adjustable seats, in addition to the powerful and efficient engine, and class-leading payload capacity. With this new benchmark brand in the pickup segment, Mahindra once again demonstrates its intention and capability to offer immense value to its customers.”

R Velusamy, President, Automotive Technology and Product Development, M&M said, “The Bolero MaXX Pik-Up is engineered to tackle the high-demand, always-evolving requirements of the pickup market. We have equipped it with iMAXX connectivity offerings hosted on Amazon Web Services, which has unrivalled tech features that help customers monitor and sweat their asset better. All-New Bolero MaXX Pik-Up City 3000 is equipped with a drivetrain that is powerful and offer a higher payload capacity of 1300kg yet offers exceptional fuel efficiency of 17.2 km per litre.”

The Bolero MaXX Pik-Up, which has a 5.5-mtre turning radius, comes with several category first features. It is the first pickup in India to offer height adjustable driver seats. The certified D+2 seating with headrest and higher legroom provides maximum comfort. Safety features such as category first Turn safe lights, LED tail lamps, and front bonnet ensure maximum driver safety.

The proven m2Di engine from Mahindra offers best-in-class torque of 195Nm and 48.5kW (65 hp) of power.

The Bolero MaXX Pik-Up City 3000, aimed at urban duties, offers a higher payload capacity of 1300 Kg, the widest cargo dimensions in the category - 1700mm, over-slung suspension, and best in category R15 tyres for better loading stance. Additionally, M&M says its lower operating cost further boosts savings and income for the customers.

The Bolero MaXX Pik-Up City 3000 comes in three body colour options: Gold, Silver, and White, with a warranty of three years/100,000km and a longer service interval of 20,000km. Mahindra is also offering an optional 3-year / 90000 km free preventive maintenance service.