Mahindra First Choice inaugurates 6th AutoKart Refresh in Kolkata

AutoKart Refresh, the flagship brand of Mahindra First Choice for refurbished vehicles has launched its sixth store, located at Dankuni, Kolkata. The new facility is spread across 30,000 sqft. and can hold over 200 vehicles at a time.

The company launched its first outlet in April this year followed by five more facilities marking its presence in Chennai, Pune, Ahmedabad, Hyderabad and recently launched store in Thane, last month. Till now, the initial four outlets have been selling more than 100 refurbished vehicles every month since launch. The store was inaugurated in presence of Members of Legislative Assembly (MLA) of West Bengal - Madan Mitra and Swati Khandekar.

Ashutosh Pandey, CEO and MD, Mahindra First Choice Wheels said, “We are ecstatic to introduce the Kolkata store as a part of our business commitment of introducing 20 outlets by FY2022. We are sure that this is a step forward in providing a hassle-free buying and ownership experience to business vehicle buyers. AutoKart Refresh is a unique value proposition that has come into being by a clever amalgamation of our core services like vehicle inspection, procurement, yard solutions, refurbishment, warranty and store sales. We are the only players in this model, and we continue to strengthen our dominance.”

MFC Wheels is Instituted as an end-to-end provider for refurbished vehicles, the Kolkata facility will be a preferred destination for city-based business vehicle buyers for quality refurbished taxi cars and LCVs.

AutoKart Refresh also provides retail and wholesale finance options for the business vehicle buyers to purchase the vehicle with Mahindra First Choice warranty and trust. The brand also offers collateral-free loans for the dealers through their proprietary Loan First programme. Additionally, vehicle insurance and hassle-free RTO transfer services are also provided by the company, making it a go-to place to purchase and sell refurbished vehicles. The business enables dealers to run an asset light model as it has large yards to retain the vehicles until the dealers and brokers find the right buyers for their vehicles.

Mahindra First Choice, is a leading player in the used car segment with over 1,100 retail stores in more than 350 cities has sold over 2 million cars in the country.