Mahindra First Choice to open 350 outlets by end-March 2013

November 7, 2013: Mahindra First Choice Wheels opened its 300th outlet last week in Mumbai at a function attended by the franchisee owners, Automaxx, as well Dr Rajeev Dubey, Group head of HR, Corporate Services and Aftermarket, Mahindra & Mahindra.

Autocar Pro News DeskBy Autocar Pro News Desk calendar 07 Nov 2013 Views icon2794 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Mahindra First Choice to open 350 outlets by end-March 2013
November 7, 2013: Mahindra First Choice Wheels opened its 300th outlet last week in Mumbai at a function attended by the franchisee owners, Automaxx, as well as Dr Rajeev Dubey, Group head of HR, Corporate Services and Aftermarket, Mahindra & Mahindra. The outlet will, like all MFCW outlets, sell both Mahindra and other OE vehicle brands.

Speaking to Autocar Professional, Shiv Kiran V, head (marketing), said that the company hopes to open 350 outlets by the end of the current calendar. The company also hopes to sell about 65,000 cars in the pre-owned car space and with the recently started e-auction, the company hopes to sell over a 100,000 vehicles, Dr Dubey said.

“Automaxx was among the first franchisees appointed in 2007. It’s great that as we are expanding, our franchisees are also getting ample opportunities to grow with the company and are investing in multiple franchisee outlets, says Yatin Chadha, senior VP – retail business, MFCW.

Every vehicle that MFCW accepts is put through a 118-point check. The company will open new outlets in different parts of the country, Kiran said. The most important market is North India with 100 outlets followed by West India.

The scope for organised retailing cars in the used car space is huge given that it accounts for 18-20 percent of the market. The Mulund, Thane outlet, is the second by the same franchisee.

The used car market is witnessing a boom as people delay purchases of new vehicles thanks to higher interest rates and the impact of the economic slowdown. MFCW sources say that customers are considering used cars given that the value they offer, price-wise, is much better than perhaps a new car.
RELATED ARTICLES
MHI opens technical bids for PLI manufacturing of 10 GWh advanced chemistry cells

auther Autocar Pro News Desk calendar06 May 2024

The seven bidders comprise ACME Cleantech Solutions, Amara Raja Advanced Cell Technologies, Anvi Power Industries, JSW N...

Skoda India makes six airbags standard fitment in Kushaq and Slavia

auther Autocar Pro News Desk calendar30 Apr 2024

The introduction of six airbags as standard across the Kushaq SUV and Slavia sedan range furthers the safety quotient in...

Ampere Vehicles to launch new Nexus electric scooter on April 30

auther Autocar Pro News Desk calendar29 Apr 2024

The all-new Nexus will be Ampere Vehicles’ flagship scooter. Key highlights include four riding modes, an LFP battery, a...