Mahindra & Mahindra to deliver 500 new Thars this weekend

It’s a busy weekend for M&M but with 20,000 bookings in hand, a considerable backlog will remain; production capacity being ramped up.

Autocar Professional BureauBy Autocar Professional Bureau calendar 07 Nov 2020 Views icon15008 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Prince Lakshyaraj Singh Mewar of Udaipur taking the delivery of his accessorised new Thar. Also seen is Dr Pawan Goenka, MD, Mahindra & Mahindra (Image: Mahindra Thar/Twitter)

Prince Lakshyaraj Singh Mewar of Udaipur taking the delivery of his accessorised new Thar. Also seen is Dr Pawan Goenka, MD, Mahindra & Mahindra (Image: Mahindra Thar/Twitter)

It’s a busy weekend for Mahindra & Mahindra, which has announced plans to deliver 500 units of the recently launched new Thar SUV over today and tomorrow (November 7 and 8).

As is known, the company has received a robust market response to the new Thar and has over 20,000 bookings in hand. As a result, the waiting period for the snazzy SUV has shot up to six months and M&M is ramping up capacity at its Nashik plant by 50 percent – from 2,000 units to 3,000 units a month. According to the company, the waiting period ranges between 5 to 7 months, on select variants. The variants that are seeing maximum demand are the Hard Top Automatic and Manual (both in diesel and petrol options).

A sub-Rs 10 lakh starting price has helped the new Thar attract a whole new section of customers. The 2020 Mahindra Thar’s price range starts at Rs 980,000 for the base AX petrol-manual and tops out at Rs 13.75 lakh for the fully-loaded LX diesel-automatic (all prices, ex-showroom).

According to M&M, there has been an “overwhelming response from across all regions. The deliveries are based on the sequence of bookings received for the variants that are available.”

Veejay Nakra, CEO – Automotive Division, Mahindra & Mahindra, said: “We are delighted to mark the onset of Diwali festivities by delivering 500 new Thars across the country. As we kick-start our deliveries, I would like to assure our customers of a timely and seamless delivery, going forward.”

The company says it “has put in place a robust customer connect process to reach out to every customer individually and communicate their likely/exact delivery dates, thereby assuring them of their delivery schedule at every step of the waiting period.”

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