Lexus restructures growth strategy for India

Five months after its debut in India, Lexus India today announced a restructured organisation, to position itself for growth in the market. The new organisation, which now stands independently from the broader Toyota presence in India, is to be known as Lexus India. In line with this change, a new, strengthened leadership structure is also being established.

Lexus debuted in India in March 2017, with a hybrid-focused line-up of vehicles featuring the ES300h and RX450h. The line-up also included the LX450d. Since then Lexus has opened four guest experience centres in Mumbai, Bangalore, New Delhi and Gurgaon.

The new strengthened leadership team is helmed by Akito Tachibana, chairman, Lexus India. The focus is to be on strengthening the leadership of core functions to deliver on Lexus’ promise of exceptional guest and owner experiences. The new structure aims to harness operational efficiencies for sustainable growth, with Arun Nair moving into the role of vice-president, overseeing operations.

“In a few short months in India, Lexus products have received a warm reception. We have expanded our physical presence with the opening of four guest experience centers and our brand is being recognised as a luxury lifestyle brand through initiatives such as Lexus Short Films,” said Nair. “The changes we are announcing today will help Lexus ride that momentum to drive further, sustainable growth in India.”

“India is an extremely important market for Lexus. Today’s announcement of a new and independent organisational structure is a signal that we intend to build a business that continues to drive growth not only in India, but with India and for India,” said Akitoshi Takemura, president, Lexus India.