Jeep targets South India for speedy sales, opens sixth showroom in Tamil Nadu

by Autocar Pro News Desk , 22 Oct 2021

Jeep India today inaugurated its second showroom on OMR in Sholinganallur, Chennai. The new brand Jeep sales and service operation – VTK Automobiles – is a 3S facility spread across 16,500 square feet and has a 4,000 square-feet, large eight-car display that will house the entire Jeep SUV range.

VTK’s second 3S Jeep sales and service is also Jeep’s sixth retail showroom in the state of Tamil Nadu. Other sales and service facilities are located in Salem (1S), Coimbatore (1S), Trichy (3S) and Madurai (1S).

Inaugurating the new 3S Jeep facility, Nipun Mahajan – Head of Jeep India said, “The state of Tamil Nadu accounts for nearly 7% of Jeep India’s national sales and Chennai city contributes a lion’s share to Jeep brand’s performance. Jeep is on a progressive growth path in India, having recorded an impressive 144% year-on-year growth, this year. The locally-assembled Jeep Wrangler and the made-in-India Jeep Compass have shown remarkable retail performance in the premium SUV segments. We will continue this positive momentum through 2021 and continue to increase our distribution network, which will play a significant role when we launch new SUVs in premium segments, in 2022.”

The Jeep brand clocked 13% increase in growth in September 2021 over the previous month and is targeting speedy sales. This festive season, Jeep Financial Services is offering an EMI of Rs 21,111 for customers aspiring to buy a Jeep Compass.

Dealer Principal, VTK Automobiles Sree Venkata Teja Kethineni said, “Jeep India has shown impressive growth this year despite the challenging market conditions. New SUVs coming to Jeep showrooms next year means that we have to start expanding our retail operations in Chennai. I am pleased to open our second 3S Jeep sales and service facility in a prime locality in the city that will offer a premium experience to customers. We have a number of new vehicle deliveries today on this auspicious day. VTK’s growing presence in Chennai gives us the opportunity to gain more market share in Tamil Nadu.”

Jeep India now at present over 65 sales and service outlets across India, including the second 3S facility from VTK Automobiles in Chennai city. 

ALSO READ: Stellantis India CEO Roland Bouchara: "We must work as one team with the best practices."

magazine image

Latest Auto industry updates and news articles