Japanese auto maker Isuzu Motors India and TVS Automobile Solutions (TASL), a leading automotive aftermarket solutions company have inaugurated a multi-brand MyTVS facility at Torque Isuzu in Ahmedabad. This facility will deliver multi-brand services under the brand – MyTVS.
Under the partnership, Isuzu dealer partners who have additional capacity can opt to become franchisees of MyTVS providing dedicated and shared services within their existing Isuzu service premises itself. The facility of MyTVS while within the Isuzu workshop premises will have dedicated facilities for other brands. The predominant part of the workshop will however continue to operate as an exclusive Isuzu facility, but some services will be shared. This will bring about efficiencies and ensure better viability for the dealer while providing more reach for MyTVS.
The MyTVS facility will offer services such as general service and body/accidental repairs for multi-brand motor vehicles other than Isuzu vehicles. It aims to provide quality services to customers like quick service, speed wash as well as cashless insurance at reasonable costs. The identified manpower is trained with special focus on skill inventory, gap analysis and aggregate repairs for the multi-brand service.
Ken Takashima, deputy MD, Isuzu Motors India, said, “We are constantly working on making our facilities increasingly viable. This unique partnership will enhance the dealer’s ability to offer dedicated services to Isuzu customers as well as connect with customers of other brands. We are delighted to collaborate with TVS Automobile Solutions to offer multi brand services in India. Being an experienced and leading player in the industry, MyTVS will offer exceptional services to their customers”.
G Srinivasa Raghavan, MD, TVS Automobile Solutions said, “It is a decisive strategic deal that has the potential to disrupt the way the Indian automobile industry functions. The fact that brick and mortar dealership/service centre are capital intensive, this co-existence model will ease that burden. We see this partnership as a catalyst to thrive on each other’s strengths and customers will be the ultimate beneficiaries. For MyTVS a partner like Isuzu will further strengthen our service portfolio range and help us penetrate in Western part of the country.”
Kuren Amin, MD, Torque Commercial Vehicles, Ahmedabad said, “We are extremely thankful to Isuzu Motors and TVS Automobile Solutions for reposing faith in us through this partnership. We are confident that with this partnership will continue to deliver on both Isuzu and other brand’s customer’s expectations and provide the right service at all times.”