New Delhi, November 6, 2012: In a new marketing strategy to give a fillip to its ‘By women for women’ tagline for promoting its newly launched 113cc Ray scooter, India Yamaha Motor Ltd (IYML) has embarked on an initiative to reach out to a larger crop of urban women customers during the festive season to tap maximum prospective buyers out on a shopping spree.
06 Nov 2012 | 2631 Views | By Autocar Pro News Desk
New Delhi, November 6, 2012: In a new marketing strategy to give a fillip to its ‘By women for women’ tagline for promoting its newly launched 113cc Ray scooter, India Yamaha Motor Ltd (IYML) has embarked on an initiative to reach out to a larger crop of urban women customers ...
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