Hyundai Motor India's Road Safety campaign enters fourth phase

by Autocar Pro News Desk , 16 Oct 2018

The official statistics on India's road accidents, injuries and fatalities performance continues to be bad. As per the latest data, in 2017, a total of 464,910 road accidents were reported in the country, claiming 147,913 lives and causing injuries to 470,975 persons, which translates into 405 deaths and 1,290 injuries each day from 1,274 accidents. It is no wonder that different stakeholders are looking at contributing in their way to help improve this situation.

Hyundai Motor India Foundation (HMIL), the philanthropic arm of Hyundai Motor India has announced the commencement of the fourth phase of ‘Safe Move- Road Safety Campaign’. 

The ‘Safe Move’ initiative is one of the key pillars of Hyundai Motor’s global CSR Campaign that actively advocates road safety for both drivers and pedestrians. Safe Move - Road Safety Campaign is conducted by Hyundai in association with the Ministry of Road Transport and Highway (MORTH).

In its fourth phase, Hyundai plans to reach out to over 100 schools in 11 cities in Delhi NCR, Chennai, Mumbai, Kolkata, Chandigarh, Ahmedabad, Hyderabad, Ludhiana, Jaipur, Pune and Lucknow. Through interactive activities the company aims to create awareness on importance of road safety and traffic rules among students. In addition to the School Contact Program, it will also undertake Mall Contact Program that will be conducted in 14 Malls across seven cities (Delhi NCR, Chennai, Kolkata, Pune, Hyderabad, Mumbai and Bangalore) through a high-impact set-up and an enthralling interactive games to engage children.

The Korean carmaker believes that the process of safety begins with not just drivers, but every individual taking responsibility of his or her actions.

Speaking on the fourth Phase of Safe Move – Road Safety Campaign, Y K Koo, managing director and CEO, HMIL said, “As a responsible and caring  brand, Hyundai strongly advocates road safety and importance of traffic rules and regulations. We are proud of our association with MORTH and the milestones achieved by Safe Move campaign over the years in making road safety awareness a mass movement in India. Through our School Contact Programs and Mall Activations, we are reaching out to the youth in India and the future drivers of tomorrow to sensitise them and make them more aware about the safety of themselves and fellow drivers and pedestrians on roads. We are confident that Safe Move campaign will help instill more discipline and support a new culture of road safety for both drivers and pedestrians on Indian roads.”

Hyundai Motor says through the 'Safe Move - Road Safety' campaign it aims to enhance awareness and understanding of road safety rules, thereby helping create a safe and happy society, where both drivers and pedestrians can enjoy a safe environment.

To appreciate the participation from students, Hyundai will also provide Certificate of participation. In addition, it will also conduct a special road safety skit in selected schools on their Annual Day function. With the Road Safety theme 'BeTheBetterGuy’, Hyundai along with professional Skit performers and select school children, will educate their peers and families on responsible road safety practices.

Over last three phases of the program, Hyundai Motor India Foundation has successfully reached out to 200,000 students across 292 schools, about 35,000 mall visitors and 23,000 residents. The program enrolled 146 RWA’s and also reached out to 35,000 visitors during the popular Krakerjack Karnival in New Delhi.

Also read: Road accidents in India claimed 405 lives, injured 1,290 each day in 2017