It’s about teaching ‘em young about road safety awarenesss. As schools in India reopen after a two- year hiatus, Honda Motorcycle & Scooter India (HMSI) continues its National Road Safety Awareness Campaign in the country to re-emphasise the need for road safety awareness among citizens.
A three-day camp (July 19-21) at the D A V Public School, Riverside, Ambala Cantt witnessed spirited participation from nearly 3,000 school students and staff members who set out to imbibe the safe riding practices. HMSI’s road safety instructors utilised the age-appropriate road safety learning programs to enhance the retention of road safety awareness among all.
Prabhu Nagaraj, Operating Officer - Brand & Communication, HMSI said, “Road safety education is essential for developing a road safety mindset. Continuing to further strengthen our commitment of building a safer India on roads, we have resumed our on-ground road safety training - National Road Safety Awareness Campaign. With this campaign, we aim to educate children as safety ambassadors of tomorrow as well as help adults in understanding the importance of using the roads safely.”
HMSI’s National Road Safety Awareness program made learning fun yet scientific through:
INTERACTIVE SESSION: HMSI’s specially trained road safety instructors educated 5 to 10 years old about the do’s and don’ts while commuting in a school bus and cycling.
Practical learning: 11 to 12 years old learnt how to ride their bicycle safely, their duties as a pillion on two-wheeler and importance of safety gear on roads. To make this learning more practical and fun, kids got hands on learning experience on the specially imported CRF50 motorcycles.
Scientific learning theory module: Safety riding theory session on road rules and regulations, road signs and markings, rider’s duties on road, riding gear and posture explanation and safe riding etiquettes was conducted for 13 to 17 years old as well as for staff.
Honing existing rider skills: School staff members who are already existing riders tested and honed their learnings through theoretical as well as practical training on a two-wheeler.
Fun learning: To ensure that the young students could learn more about road safety, HMSI also conducted fun educational activities like road safety games and quizzes on a daily basis.
In line with its corporate social responsibility (CSR) mission, HMSI has been promoting road safety in India since its inception in 2001. The company’s road safety awareness initiative has already spread to over 46 lakh Indians. Its team of skilled safety instructors conduct daily programmes at its 10 adopted traffic parks across India and 7 Safety Driving Education Centers (SDEC).
Furthermore, all 1,000-plus dealerships of HMSI across India spread road safety awareness. HMSI’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers too are given predelivery safety advise (PDSA) before they start riding at every dealership across India.
HMSI has also started the digital road safety education initiative – Honda Road Safety E-Gurukul which since May 2020 has sensitized over 700,000 people on the importance of being aware and responsible road users.