HMSI's Manesar plant to be export hub, focus on flex-fuel, EVs

HMSI will also introduce an entry-level motorcycle as part of its strategy to expand its reach in the mass-market entry level segment.

By Nilesh Wadhwa calendar 21 Apr 2022 Views icon20218 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp

Two-wheeler major Honda Motorcycle & Scooter India (HMSI) aims to strengthen its Manesar, Haryana plant as a Global Resource Factory for making India as a global manufacturing hub under its 'Business Transformation for Future and Alternative Mobility' roadmap. 

As part of the future roadmap, the company will introduce phase-wise implementation and integration of flex-fuel technology in its product portfolio. The company will also introduce an entry-level motorcycle as part of its strategy to expand its reach in the mass-market entry level segment which continues to have a significant share in the overall domestic two-wheeler market.

The electric two-wheeler segment continues to remain an attractive opportunity for new and established players alike. While Honda does not have a significant product portfolio in the electric two-wheeler space, its Indian operation has announced that it will introduce multiple EV models in the coming years by leveraging support from other subsidiaries in the country. At present, HMSI has is at a feasibility-study stage for readying its EV model line-up and developing the overall ecosystem in the country.

Atsushi Ogata, MD, president and CEO, Honda Motorcycle & Scooter India said, "Bringing the synergies of Honda's global expertise with strong indigenous support, HMSI will further expand its horizons in India. A staggered implementation of flex-fuel technology and multiple EV model introduction in future will lead to an exciting journey. HMSI also plans to enter low-end motorcycle segment while boosting its new fun models' business in domestic markets. Parallely expanding its wings overseas, HMSI aims to serve more developed countries with its highest level of global quality standards.

Yadvinder Singh Gulleria, Directors – Sales & Marketing, Honda Motorcycle & Scooter India said, "Cherishing a relationship of trust with customers and community built over 20 years, HMSI today delights more than 5 crore Indian families. Moving further, through supply chain issues still persist and the industry facing head winds of increasing commodity and fuel prices, we anticipate a sustained market recovery on a lower base of last fiscal."

Tags: HMSI
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