Hero Electric lures petrol 2W owners with attractive exchange offer

by Autocar Pro News Desk , 04 Feb 2019

Hero Electric, the country's largest electric two-wheeler seller, has announced a unique program to encourage owners of old petrol-engined two-wheelers to switch to electric scooters.

The company says there are over 5 crore very old and highly polluting, petrol guzzling two-wheelers still running on the Indian roads that are neither sellable nor can be sold at scrap value. Such vehicles have pollution levels much higher than BS IV two-wheelers and consume twice the petrol for the same distance.

To drive sales and encourage petrol-heads to switch to the green vehicle (s) Hero Electric is offering a flat Rs 6,000 over and above the market value of such two-wheelers and switch over to brand-new electric two-wheelers, which are economical and also come with a 3-year warranty on the bike and battery.

This the company says translates to a saving of around Rs 70,000 on the petrol  two-wheeler and the maintenance that the customer would have spent on his old bike. The emission reduced by switching one such old bike is equal to planting two full grown trees.

Hero Electric is also rolling out its national campaign to establish consumer connect in over 20 cities, including Delhi, Pune, Jaipur, Chennai, Rohtak, Hyderabad, Bangalore and Lucknow. The nationwide campaign is being launched from the first week of February and aims to promote the benefits and usage of electric two-wheelers. Under this promotional drive, the company will be have campaigns in residential complexes, markets, malls, schools, colleges and corporate institutions to create local touchpoints with the consumers.

Speaking on the development, Sohinder Gill, CEO, Hero Electric, said, “India is at the cusp of evolving into one of the world’s fastest growing economies. To propel on this notion further, we need to rapidly adapt the electrically powered vehicles which will play a critical role in the future. Hero Electric is not just championing green transport mobility but also supporting the government’s vision to fast track EV adoption in India.”

At present, Hero Electric has a network of more than 450 touch-points across the country and has sold over 300,000 electric scooters.

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