Harley-Davidson launches Fat Boy Special in India

Harley-Davidson fans in India will now have the option of buying the popular Fat Boy Special model. The Fat Boy Special will be introduced at Rs.19,70,000 (ex-showroom Delhi). This model will be imported as a completely built unit and will be available across all Harley-Davidson dealerships in addition to the 14 models currently available in the 2011 line-up.

Darker, with a lower seat positioning than the original icon of fat-custom style, the new Harley-Davidson Fat Boy Special retains the bold presence of the original Fat Boy while offering a fresh interpretation of the motorcycle that still defines the segment.

Speaking on the occasion, Anoop Prakash, Managing Director, Harley-Davidson India said, “The past year has been memorable with the opening of new dealerships, Harley Owners Group® rides, new model introductions and commencement of complete knockdown assembly operations to better serve our customers in India. Commemorating this milestone, we are now launching the Harley-Davidson Fat Boy Special, offering a special take on the motorcycle that embodies Harley-Davidson’s rich heritage.”

In addition to its existing partnership with ICICI Bank, Harley-Davidson India has now partnered with HDFC Bank for a broad spectrum of services including consumer financing, dealer financing, and banking services that will support Harley-Davidson India’s plans of strengthening its business operations in the country and providing its customers easy finance options.

Bookings for the Fat Boy Special will commence in August 2011, at Harley-Davidson dealerships across India.

Harley-Davidson India commenced operations in August 2009 and appointed its first dealership in July 2010. The Company currently offers 15 models in its 2011 line-up in India, available through its authorized dealerships.