Harley begins dealer hunt

HARLEY-DAVIDSON INDIA is to initiate the selection process for dealerships in Maharashtra and will hold dealership camps in Mumbai on October 19-20 to enable potential dealers meet company representatives. According to Anoop Prakash, managing director, Harley-Davidson India, “We have had an overwhelming response. Given the legacy of Harley-Davidson, the selection process will evaluate the applicants’ understanding of the brand and delivering of the brand experience to customers, as well as their business experience.” “While Punjab, Bangalore, Hyderabad, Mumbai and New Delhi are our priorities for opening dealerships in 2010, we are more than happy to consider applications from other locations that make business sense for both the dealer and Harley-Davidson. Our aim is to create a strong network of dealers that will provide our riders a world-class ownership experience,” he further added.