Ford opens 45 new outlets in a single day

Ford India said it inaugurated 45 new sales and service outlets in 35 locations across the country in a single day – 16 February 2012. With these new outlets, it has increased its pan-India network to 230 sales and service outlets spread over 123 cities.

“Ford is focused on augmenting the customer experience with our world class service initiatives," said Michael Boneham, president and managing director, Ford India.

About 40 percent percent of Ford’s sales and service network is in tier 2 and 3 cities. Of the new sales and service outlets, 20 will offer full 3S (Showroom, Sales and Service) facilities, while 14 will be service workshops, providing a full line of after sales services and 11 stand-alone sales showrooms. Ford India has introduced a new sales and service centre every ten days since 2010.

New facilities have opened in New Delhi, Noida, Rohtak, Sonepat, Panipat, Kanpur, Lucknow, Bareilly, Gorakhpur, Alwar, Bikaner in the North; Rourkela, Agartala, Kolkata in the East; Bangalore, Chennai, Cochin, Coimbatore, Gulbarga, Hyderabad, Belgaum, Thanjavur, Tirupur in the South; and Mumbai, Navi Mumbai, Goa, Jabalpur, Indore, Sagar, Solapur, Bhillai, Jamnagar in the Western region.

Ford India sold 7,508 units of the Figo in January, its highest since March 2011 when it sol 8,926 units.