Ferdinand Bilstein eyes trucks sector in India, to bring in Febi and Blue Print brands

German solution provider Ferdinand Bilstein GmbH & Co KG that produces an extensive range of auto parts for the passenger cars and truck segments in the aftermarket and spare parts market, is in talks with prospective partners for entering the truck business in India.

The company, which was present at the recent ACMA Automechanika trade fair in New Delhi, has a product range of 6,000 units is considering introducing about 2,000 parts in India for the truck market. It already has a presence in the premium passenger car market in the country with its Febi brand targeted at carmakers like Mercedes-Benz, BMW, Volkswagen and Skoda.

A product basket of 3,000 Febi-branded components is available in this segment spanning steering and suspension parts, engine components, brake parts, filters, electrical components and fluids.

Michael Steck, regional director (Middle East, Africa & India), said the company plans to introduce its Asian brand – Blue Print – as a complete spare parts solution for Korean and Japanese-made cars.

This concept, introduced in September 2010, is aimed at resolving daily problems faced with a comprehensive product range of sensors, ignition modules, injectors and washer pumps among others.

Blue Print’s solutions focuses on research, sourcing and marketing of niche products and service solutions for customers and product installers with captive or specialist parts, re-engineered parts after removing original manufacturing weaknesses. These are also upgraded for durability and are supported by specialist tools and software.

SHOBHA MATHUR