Daimler Hero Motor Corp to roll out CVs

The Hero Group and Daimler AG signed a contract on April 21 in Delhi that governs the establishment of the Daimler Hero Motor Corporation Ltd commercial vehicle joint venture. Approval for the JV came from the government of India in March 2008, and the two partners now plan to proceed rapidly with the implementation of the JV.

The Daimler Hero Motor Corporation will initially produce light, medium, and heavy-duty commercial vehicles for the Indian volume market under a new brand name. The search for a suitable production location is currently under way. Negotiations are being conducted with three States in India. The talks are expected to conclude shortly.

Once a decision is made, construction will begin on a plant that will start manufacturing commercial vehicles in 2010. The new company aims to achieve a localisation rate of up to 80 per cent to optimally utilise cost advantages. Production of commercial vehicles for export to other emerging markets will be launched at a later date.

The total investment of the German-Indian JV will be over 700 million euros over the next five years. The equity of Daimler and the Hero Group into the new company will be 360 million euros of which Daimler will contribute 220 million euros in the form of foreign direct investment.

Marc Llistosella, who directed the JV project from the Daimler side, will become CEO of the Daimler Hero Motor Corporation. Amit Chaturvedi, currently president, Strategy and Business Development, at Hero Corporate Service Ltd and project leader from the Hero Group, will serve as co-CEO. Sunil Kant Munjal will be the chairman of the new company’s board of directors. The company will be managed jointly by the two partners.

“Today is a further important milestone for Daimler Trucks and our Asia strategy,” said Andreas Renschler, member of the Daimler AG Board of Management and head of Daimler Trucks. “In the Hero Group we have found an ideal partner, as the two companies perfectly complement one another in terms of the experience and expertise they contribute to the joint venture."

Sunil Kant Munjal said: “This joint venture has been planned against a backdrop where large parts of India are increasingly getting connected through trade and commerce, so the growth upside in the long term is strong.’’