Chevrolet rolls out Manchester United limited editions of Beat, Sail
Given the football fever in the country, thanks to the ongoing FIFA World Cup underway since the past three weeks, Chevrolet has kicked off a new sales strategy for its Beat and Sail hatchbacks.
Given the football fever in the country, thanks to the ongoing FIFA World Cup underway since the past three weeks, Chevrolet has kicked off a new sales strategy for its Beat and Sail hatchbacks.
The carmaker has launched Manchester United limited edition versions of the two cars to celebrate a seven-year T-shirt sponsorship contract with the football team. The cars are available only in the LS variant in red colour with both petrol and diesel options.
Arvind Saxena, president and MD, GM India, said: “Available in limited quantity, the models celebrate Chevrolet’s shirt sponsorship with Manchester United. These specially designed models will cost only Rs 69,000 over the original versions.”
The limited edition hatchbacks get Manchester United decals, alloy wheels, special seat covers, music system, illuminated sill plates, OSRVMs with blinkers, roof rails and exclusive branding.
RELATED ARTICLES
Cosmo First diversifies into paint protection film and ceramic coatings
The Aurangabad, Maharashtra-based packaging materials supplier is leveraging its competencies in plastic films and speci...
JSW MG Motor India confident of selling 1,000 M9 electric MPVs in first year
The 5.2-metre-long, seven-seater luxury electric MPV, which will be locally assembled at the Halol plant in Gujarat, wil...
Modern Automotives targets 25% CAGR in forged components by FY2031, diversifies into e-3Ws
The Tier-1 component supplier of forged components such as connecting rods, crankshafts, tie-rods, and fork bridges to l...




08 Jul 2014
4808 Views
Autocar Professional Bureau
